We worked with the school’s internal teams and external stakeholders to introduce effective new ideas within budget. These included tailored case studies, a more strategic approach to MBA events and improvements to the school’s website and brochure, as well as monthly dashboard reports to monitor performance.
Attendance at open days increased by 50%, with new interactive strategy sessions run by members of the teaching faculty proving to be popular and all candidates stating that the open day had increased the likelihood of them enrolling.
The team added momentum and a fresh perspective to our marketing; they worked successfully with our marketing teams, alumni and external agencies to maximise their impact. We were delighted with the increase in candidate enquiries during the project, a key measure of success.”